Editorial | what does this mean?
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Mastercard and Ant back effort to get a billion people to take green action 2 hours ago
1 Mastercard, Ant Group and BBVA are among the big-name financial firms backing a new global partnership designed to encourage green consumer behaviour. Launched today by the Green Digital Finance Alliance, the Every Action Counts coalition has set itself a target of creating a billion digital green champions by 2025.
Linking firms from the worlds of digital, finance, e-commerce, and other sectors with experts in sustainability and nature and biodiversity conservation, the new network will share best practices in encouraging people to take positive green actions in their daily lives.
For a period of time over the last 18 months, there really was little else for a luxury brand to do but wonder what its value was. City centres were ghost towns, airports were shuttered and the world sat at home and waited.
But with people unable to spend money on so-called luxury rivals such as holidays, experiences and clothing, fine jewellery started to emerge as something worth investing in. All luxury brands had to do was convince consumers to use their computers to buy it.
Céline Assimon has been CEO of De Beers since September 2020. “We launched our new global website in April last year, during the first lockdown. Debeers.com now offers an extended jewellery range, including high jewellery, up to $250,000,” says Assimon. “We also increased delivery capabilities to 15 markets, added French and Chinese versions. As a result, our digital business has more than tripled.”